Touch Grass Branding and Product Line Development

Touch Grass is a playful desktop grass grow kit designed to turn the internet’s “touch grass” viral trend into an everyday ritual, bringing a tiny patch of nature (and a little joy) to your desk. I developed the brand system and product line from the ground up, including e-commerce web design, packaging for seeds/soil, a “Grow Guide” booklet, and a suite of visual assets (social media posts, mascot, patterns, sticker sheet + tote merch, and styled product imagery) that balance clean usability with bright, nostalgic optimism. Visuals were created using a hybrid workflow, combining AI-generated imagery with art direction and design refinement to produce a cohesive, production-ready look.

Personal Project